SALES

At Silver Leaf we take pride in understanding each unique sales process in any venture that we take on. Even when dealing with the same industry, every project has it’s own intricacies that we don’t make assumptions on and reply on our in-house research to provide us with the appropriate tools to develop a strategy for each project on an individual basis.

Different products or services require a different type of client. At Silver Leaf, we tailor our lead generation programs to find your client. We go through a diligent process of answering the questions of what business are you in and who your clients are. From the answers to these two questions, we craft a lead generation program which will generate the highest and most cost effective ROI while maintaining the budget that you have established. Lead generation can come from many sources such as broadcast emails, website & web advertising inquires, direct telephone marketing, sales centers, qualified lists, trade shows and many other sources. Sales services that we provide include:

- Real Estate Sales Team development: Fractional & Whole Ownership
- Real Estate Sales Team management: Fractional & Whole Ownership
- Hotel and Convention sales program development, Implementation and training of existing staff
- Hotel Room night sales (via affiliate)
- Lead Generation
- B2B Call Center sales (inbound and outbound)
- B2C Call Center programs (inbound and outbound)

MARKETING

You always see “sales & marketing” together for a reason. Silver Leaf believes that one is not viable without the other. Is it possible to have sales without a marketing program? Sure, but you will be spending a lot more time trying to sell, and to us, time = money. We believe that if you are going to do something, do it right the first time. And doing right doesn’t mean that budgets are out the window, quite the opposite, keeping with a budget is how you stay on target and keep account of what works and doesn’t work in your plan. Marketing is a moving target and in turn, you must move with it.

Advertising is a creative tool used in the marketing plan that is generated depending on the product and whom the product is being sold to. Advertising budgets should be incorporated into every marketing plan and are usually the most under estimated budgets. Extensive research must be done to acquire advertising sources, media kits, demographics, pricing, and contacts before an advertising plan can be formulated. With the unique technology available these days, there are many cutting edge advertising tools available than what we had access to just two years ago. Website advertising offers many competitive options as well as the use of mobile technology offering an inexpensive and quicker response time than its email competitor. After evaluating your product, The Silver Leaf Group will summarize a list of advertising options and needs that are best suited for your product and budget.

Marketing services that we provide include:

- Branding, Brand identification, Logo design
- Print material; sales brochures, direct mail, banners, billboards, booth designs, etc
- Website design and creation, content management, hosting and email
- SEO (search engine optimization) to maximize website exposure
- ROI analysis on existing marketing programs
- Full service media research, planning and placement
- Full service vacation package sales
- Video and graphic design services
- Marketing Makeover; Strategic analysis of current marketing program

STRATEGIC PLANNING - NEW BUSINESS SERVICES

Whether you are a new business or a business that has been around for 3 decades, sometimes it’s hard to see where a company needs to spend its energy focusing in order to better perform.  You may be a CEO that focuses on bringing in new clients/contracts but if your operations team isn’t functioning at a level to maintain even your current business, how are they going to handle your new business?  Where or who is the problem in your organization that is hampering this problem for your company?  Most new businesses are started by entrepreneurs that know their industry or product, but managing an office, marketing or operations is a whole other animal to understand.  This is where Silver Leaf helps.  We are capable of reviewing your current business structure, operations and marketing plan and can help identify where your company has weaknesses, but more importantly, what to do to improve on them and make them strengths for you.   Strategic Planning services that we provide include:

- Feasibility Studies
- Business Plan development
- Strategic Plan development
- Market research
- Financial analysis and planning
- Equity Investor Location
- Private Participation Bond offering (where allowed by law)
- 506 PPM Offerings

PROPERTY MANAGEMENT

Management services that we provide include:

- Provider of www.WeLeaseCondos.com
- Full service property management in Central Florida and inside projects sold and marketed through partnership with Silver Leaf
- Location qualification and supervision of professional property management outside of our core areas
- Construction site supervision and management (homes or projects of 2.5 M USD+)
- Sales Site Turn Around management (Fractional, Timeshare and whole ownership Real Estate)
- CRM update and integration with Oracle, SAP or similar CRM software suite based upon each client’s budgetary requirements

TRADE SHOWS

Trade shows are one of the few marketing venues that allow you to reach a highly targeted segment of your prospects that are ready to move forward at one time in one place. Silver Leaf will take your research or our own and put together a show schedule that will benefit you by exposing you to the most potential clients at the lowest cost per contact.

Once a show schedule has been set, we will work with your budget and design a trade show booth that stands out from the rest and will bring prospects to your booth. We can handle all logistics from booth construction to transportation, set up, teardown, promotional materials, accommodations and appointment setting for your staff and additional promotional model staffing. Our integrated approach includes mailers to the preregistration database along with special offers and giveaways designed to maximize your time at the show by directing clients to your booth. Lead follow-up is always imperative so Silver Leaf will make sure we have a plan set for either your staff or ours to make sure the leads stay warm and the sales process runs smoothly after the trade show. Trade show services that we provide include:

- ROI Show analysis and annual calendar analysis based upon your specific needs and budgetary requirements
- Show scheduling and logistics support from A to Z
- Set up and tear down service coordination
- Booth design
- Booth Construction
- Storage when not in use
- Advertising and promotional support for each show individually